• About.


    Informality, founded in 2019 regularly hosts both solo and group presentations of international contemporary art. 


  • Informality is ran by Frederick McDonald and Zsanett Der-levine. After a decade of working in the arts for independent galleries, Frederick founded Informality. After studying fine art, he began working on Cork Street in London’s Mayfair, working with European and 20th-century moderns. He later moved to Australia and was a consultant with one of Australia’s leading commercial galleries. During his time in Australia, Frederick became active in the museums' community joining the MCA (Museum of Contemporary Art, Sydney) as a young ambassador, and simultaneously being appointed president of the young member’s committee at the AGNSW (Art Gallery of New South Wales, Sydney). Frederick went on to represent the AGNSW at a conference in Lisbon for the WFFM (World Friends Federations of Museums). Since returning to the UK he has worked for an established gallery as an advisor before founding Informality.
    Zsanett joined Informality in 2020, bringing with her a passion for the arts and a history of working with leading global companies on their branding and marketing strategies. Having worked on campaigns with Vogue (Australia), Qantas, Red Bull, The Coolhunter, MTV, and the Soho House group, as well as helping start-ups with their growth strategies.