About Us

Informality is an independent art platform founded by Frederick and Zsanett that works with all pillars of the art ecosystem, from collectors, artists, galleries, museums, trusts, foundations, curators, writers, and corporate art collections.

We host a nomadic exhibition programme that works with emerging artists, and artists whose works concentrate on broad themes of the environment. 

In addition to our curation, we are passionate about building collections of contemporary art working with some of the most exciting artists and galleries today.

Frederick and Zsanett have curated and co-hosted renowned Australian artist Jamie North's first solo show in London, titled 'Inflection' with Pi Artworks London. In 2020 we collaborated with The Sidney Nolan Trust and brought a virtual exhibition during the closures of the COVID-19 pandemic, showcasing works by Anthony White throughout Sidney Nolan's 17th-century manor, The Rodd, and later in 2021 held a physical exhibition of Sir Sidney Nolan's never shown before, intimate polaroids alongside of paintings from the Trusts collection. Other notable exhibitions include; 'Women In Photography' co-curated by Virginia Woods-Jack, Francesca Mollett's 'Wild Shade', 'From Nature' and Rebecca Partridge's 'On A Clear Day'.

In 2021 Frederick and Zsanett were acting advisors for Oxford University and St Hilda's College.

Informality’s projects and exhibitions have been featured in FAD Magazine, Clot Magazine, Ocula Magazine, Hole & Corner, Artnet, FT How to Spend It, Aesthetica, and Artforum.